In nurseries, conventionally plastic bags are used to grow the plant saplings. There are many disadvantages associated with the plastic bags like not being bio-degradable, having nil porosity, and hence not being Eco-friendly. Moreover, after germination, the bag has to be torn off to facilitate root growth and in case the bag is not torn properly the plant gets damaged. Innovator has developed eco-friendly pot by using cow dung and agriculture waste, which is completely biodegradable.

The innovation lies in the idea and achieving the optimum combination of mixers of cow dung and other natural binders used to make it sturdy and resistant to the pest. As an added bonus, it provides employment in rural areas, factors that make it sustainable and scalable within favorable geographies.